The Hovse 2015 | Pop up shop

December 2015

Calle General Arrando, Madrid


For the third consecutive year, Better has opened The Hovse, on Calle General Arrando, transforming the building into a symbol of the Holidays.


Each of the building’s three floors was steeped in talent, good ideas, crafts, beauty, and sustainability. The designer Sybilla, who received the National Fashion Award 2015, was featured as a highlight on the third floor, with three rooms that showcased her newest collection.


Also on the third floor, for this edition of The Hovse we presented the restaurant MEAT accompanied by Seagram Gin’s signature cocktails. For health and wellness, on the second floor, Olivia te Cuida prepared delicious dishes, and Fit Food offered fresh juices.


The Hovse, a home for the holidays, a community where all the tenants tell great stories, and where dreams come true.


More information:


Video: Inés Ybarra

Campaign photos: @Inés Ybarra

Location photos: @Rafa Suñen

See more projects
Back to top